bathroom showroom

“Necessity is the mother of invention”, so the famous saying goes. And it’s certainly true that the unprecedented events of last year have led to huge changes within the world of retail and design. Like many other high-end interiors brands, since the emergence of COVID-19, we have had to be resilient and resourceful to adapt the way we work. So, I’m very proud to unveil the next stage in our evolution: our new inspirational bathroom showroom. Through this exciting digital initiative, our clients can enjoy a new, immersive experience – and browse our carefully curated collections –anywhere in the world, at any time. In today’s ‘new normal’, I believe it makes perfect sense to showcase every special piece and design in this way.

Navigating our new virtual bathroom showroom is quick and easy. You’ll find there

Times are tough, so the question is… what can you do to fight back? It’s time to look outside the ‘bathroom bubble’ for answers and I’d like to share 11 great tips to help you make your showroom a compelling customer experience.

There’s no denying this recession has hit high street retail hard and the bathroom industry is no exception. Buying a bathroom is not an impulse or commodity purchase and people do still buy from specialists. So the question is: once you’ve got people into your showroom, what can you do to encourage them to stay and buy?

'Experience’ is what it’s all about…

I know ‘customer experience’ is a much overused cliché these days, but you are selling a lifestyle, an aspiration, even a dream … and the people coming through your door aren’t interested in what you